Put Your Site's Data To Work
A website is much more than a place where consumers casually browse through product offerings. It's a tremendous data repository that can inform you about your customers' attributes and tendencies in ways that can improve user-engagement and overall site performance.
Read this white paper for an introduction to site personalization strategy and learn how it can positively impact your organization when applied correctly.
"By managing every aspect of your customer data and having the tools in place to present a more 1-to-1 customer experience, you are setting yourself up for greater customer loyalty and revenue, whether you are an e-commerce company or a publisher."
- James McNamara, Platform Strategy, eXelate